Forgot to mention: it's also quite cleverly put together - it's not all one shot, it's a series of shots seamlessly edited together, some bits even have different weather - watch when he goes out into the car park, it's starting to rain, but then magically dries out.
Sorry, thought more people would have heard of this - basically, Tango (fizzy drinks company in UK) have a history of making bizarre, controversial, and just plain weird adverts. This one, however, just topped them all. I only ever saw it once, I presume it got pulled immediately - very few people I know actually saw it, so it can't have been out for very long. It then passed into legend, people whispered "did you SEE that bloody advert?" in hallways, nobody who saw it quite believed their eyes.
The English and the French have always had a bit of a rivalry, to put it mildly. It's more perceived than anything else, but there is definitely something there. This advert plays on all that, and in as offensive a manner as possible, sticks two fingers up to the French, Europeans, and pretty much any foreigners. The funniest thing is just how utterly inappropriate the whole thing is - it's done in an ironic way, but you can almost hear the howls of protest forming. Of course, some people took it literally and thought "yeah! fucking foreigners, who do they think they are?". And you're supposed to, a bit. Sort of. It's difficult to explain. It's just a fabulously offensive advert for a slightly sickly, fizzy blackcurrant drink, and a welcome antidote to the usual half naked women drinking on a beach.
Forgot to mention: it's also quite cleverly put together - it's not all one shot, it's a series of shots seamlessly edited together, some bits even have different weather - watch when he goes out into the car park, it's starting to rain, but then magically dries out.
posted by ralphyk 20 years ago
Sorry, thought more people would have heard of this - basically, Tango (fizzy drinks company in UK) have a history of making bizarre, controversial, and just plain weird adverts. This one, however, just topped them all. I only ever saw it once, I presume it got pulled immediately - very few people I know actually saw it, so it can't have been out for very long. It then passed into legend, people whispered "did you SEE that bloody advert?" in hallways, nobody who saw it quite believed their eyes. The English and the French have always had a bit of a rivalry, to put it mildly. It's more perceived than anything else, but there is definitely something there. This advert plays on all that, and in as offensive a manner as possible, sticks two fingers up to the French, Europeans, and pretty much any foreigners. The funniest thing is just how utterly inappropriate the whole thing is - it's done in an ironic way, but you can almost hear the howls of protest forming. Of course, some people took it literally and thought "yeah! fucking foreigners, who do they think they are?". And you're supposed to, a bit. Sort of. It's difficult to explain. It's just a fabulously offensive advert for a slightly sickly, fizzy blackcurrant drink, and a welcome antidote to the usual half naked women drinking on a beach.
posted by ralphyk 20 years ago
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