Secret product placement is pandemic. Witness Fox's new show "The Loop," which has product placement written into story lines, while "Queer Eye for the Straight Guy" limits themselves to *only* one paid product placement per episode and The Apprentice builds entire episodes around products. Sorry for the US centric post, but I know a lot of other countries watch US tv shows, and I have to imagine that these product placement ploys are in place elsewhere, or will be soon.
One member of the FCC wants to investigate "rampant" product placement in television and radio. FCC member Johnathan Adlestein says that "secret" product placement breaks laws that deal with payola. Who knew the FCC could be useful? Of course, who knows if chairman Kevin Martin will actually allow the FCC to get involved in this?