January 26, 2004
Clearly pimping something... but what?
I'm predicting Sprite. Is it my imagination or has teaser advertising gotten a big boost from the internet? Useless, obviously commercial crap like the above pops up and three weeks later we finally get a sponsor to match our "grass roots" character. Or am I just cranky?
I'm predicting Sprite. Is it my imagination or has teaser advertising gotten a big boost from the internet? Useless, obviously commercial crap like the above pops up and three weeks later we finally get a sponsor to match our "grass roots" character. Or am I just cranky?
cabalclub. Eagle River's a development house, or rather, was. They were bought ought by the Omnicom Group in the 90's. Omnicom, as its name suggests, is a big player in targeted marketing. According to this same page, one of the subsidiary companies, has offices in Armonk, New York. However, this company works primarily with Pepsi, not Coke (I mention this because Sprite is a Coca-Cola brand). Our man Miles may be shilling for Sierra Mist, not Sprite -- Pepsi sought last year to chip away at the Sprite/ 7-Up lock of clear, non-caffienated beverages. By all accounts, they did a pretty good job. Pepsi's probably trying to chip away at Sprite's urban/ hip-hop friendly "Obey Your Thirst" campaign with a non-threatening claymation shill. Finally, the contact email is "[email protected]". That's right, [email protected]. How awful. so, to sum up, * [email protected] is the work of dull, soulless people. * This kind of advertising irritates the hell out of me. * I will not buy any product endorsed by Miles, and consider replacing any related products with generics, or simply dropping them from my diet. * "Why don't you have a blog?" -- probably because whatever soulless ad agency really is running this campaign is negotiating with inexperienced and naive bloggers to shill for them, much as we've seen in the past. P.S. Tracicle, please let us use lists in html (ol/ul/li tags. using asterisks makes me feel dirty.)