The History of The Ding Dong Lounge Oct. 2000: Local police precinct informs Naidich & Nolan that neighborhood is utterly resistant to gentrification. Delighted, they sign lease. Dec. 2000: Renovation of space at 929 Columbus Ave begins with "Inches" magazine centerfold Toby in charge of construction. Ancient pornography discovered in airshaft under miles of used crack vials. Naidich unloads porn on E-Bay, financing mahogany bar.