July 11, 2004
docutizing? advermentary?
raises all sorts of questions about filmic truth...
all i know is, film really is the new literature.
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When our collective unconscious has nothing better to do than determine what kind of car we should be buying, the marketers have already won...
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Collective unconscious? Jungian nonsense. Away with it.
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Media marketers no longer insinuate the product in the program, now the product IS the program. And any time Jungian nonsense is suggested as some kind of explanation, I can't help but laugh.
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It's all a bunch of hooey. No more intriguing to me than why kids get all caught up in Pokemon. Marketing = parasitism.
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As time goes by it becomes more and more apparent to me that media literacy and scepticism really need to be taught in schools. I'm very glad that while I was getting my Master's degree at Bowling Green I was able to teach a class that basically taught my students that the things around us are important and that nothing should go unexamined. It was very satisfying when a student would realize that not everything is as simplistic as it seems and that we shouldn't shut off our minds when we consume media.
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If kids are taught to recognize propaganda/advertizing/bias whenever they encounter it, wot will beome of business? Totally agree with jccalhoun.