May 26, 2004

House of Ugoff! Ok, this could fall under the "monkeyproductfilter" category, but hell, I think the whole Ugoff (Flash, SFW unless you work at McDonalds or Wendy's)campaign for Burger King's salads is brilliant. I particularly like the pouch set up against the fashionable purses and bags in the style section.
posted by surlyboi 20 years ago
  • oh those ads are SOOO fabulous! that guy reminds me of the time i went to this hairstylist named Hugo -- of Hugo's Salon -- and he wanted to cut my shoulder-length hair into a crewcut (!?!) and when i politely declined, he said, in some kind of weird accent: "you are not ready to sit in hugo's chair. not today. but someday you will come back. when you are ready. to sit in hugo's chair." then he made me go get my hair cut by a "lesser" stylist. kid you not, true story. in fact, he sounded JUST LIKE the guy in the ads. ha! i did indeed end up with a crewcut, years later. but NOT by hugo.
  • LAY AN EGG MACARENA EAT A BIG MAC MAKE A SANDWICH huh, nuttin's working. This one isn't nearly as neat.
  • I don't quite understand this site after searching around for 2+ minutes. All i see is a link for "BK salads"?@!! whaaaa? plz explain. If this is a marketing advert for BK salads, then all I have to say to you is: SUCKER!! Are you "loving it", too? I swear to god if i hear another high school kid say he/she is "loving it", i'm going to go postal.
  • Wow, nice hostlity Naxo... It is indeed an advert for BK salads. The difference between this and the godawful, "I'm lovin' it" is night and day. Perhaps I'm biased after working in and around the fashion industry, but the central conceit of the whole campaign is the shot it's taking at a lot of fashion cliches. BK could have just gone with a standard, "we've got a foil bag to keep your warm salad ingredients warm until you put them on your salad". Instead, they went with the fashion angle and I for one, think it's a winner.
  • Um, naxo, we all know that it's a BK marketing campaign. There are commercials. On TV. Featuring this guy. If you haven't seen them, that's fine, but I'll refer you to the actual text of the FPP. Go ahead. I'll wait here. Okay, the idea is that they use a special insulated pouch that holds hot chicken and shrimp that you use to top your salad. They came up with a parody "designer" campaign to promote the pouch. Some people hate the campaign, I think it's funny. I believe surlyboi's point to post this was to discuss creative marketing and advertising. Personally, I think it's a pretty good post. Nice work, surly. I'm lovin' it.
  • Damn thee, surly, thou hast stolen my thunder.
  • It's about foil bags that keep salad ingredients warm? Well, why didn't you say so in the first place!!! I bought a dozen clutches, bags and a small 'hygene kit' (whatever the hell that is) from this site thinking I could get him to do some damn thing. Now my credit card's maxed out. :(
  • Oh, and Pepsi Blue.
  • Wait, nobody make salads with hot shrimp. what are you, demented? Salad shrimp are tiny, iced little shrimp. p.s. found out what the hygene kit is and now I'm really not happy. I can't imagine the junk mail I'll get now.
  • it's queer. why try to polish a turd?
  • You've never had a salad with hot, grilled shrimp on it? Say it ain't so, boo_! Say it ain't so!
  • it's queer. why try to polish a turd? Just a guess, but I'd say to try to sell it.
  • Veneer is all in the turd industry.
  • Ya know, there arent any BKs in Japan either (a competing korean burger chain bought them out and ran them out of town). but between this and subservient chicken, it seems like they have gotten a new ad agency or something. Which is good, the old one, at least in L.A. did this horrible demographics targeting, so they would make "white" commericals and "black" commercials, neither acknowledging the other, but both pretty offensive when seen/heard side by side (you would have to switch between the classic rock and hip-hop stations for that, and given how insular music tastes can get there, i dont know how much that happened). For example, the rock stations would have these two characters having some snappy (too quick to be realisitic) conversation between two guys standing in line, with the usual schleppy observational humor about the way the cheese melts, while the hip-hop stations would have a generic, heavy beat and some guy shouting ala DJ clue "yo! this is big DJ BK just tell ya whats up on the new new "+[whatever]+"and always at da BK its yo' way and for me that means pickles, pickles, PICKLES!!!". Same thing with the TV ads. Other chains in the area, Carls Jr. and McDonalds, would do it occasionally as well, but I dont remember anything quite as blatent as those ones. This is at least better than that, even if they are still hocking nasty crap. Pretentious foreign people are good strawmen.
  • Those ads ran here in NYC too lkc... That being said, how could you want BK and Taco Bell in Japan when you've got Lotteria and Mos Burger? =) And I say that only partially in jest. I love Lotteria, even if they did 86 the kalbi burgers. The fries still rock. Sad to hear I won't be able to scoot over to Takeshita dori and grab a whopper anymore...
  • surlyboi: MOS is OK, a little small and pricey, but Lotteria is the ones who ran BK out, i was never a big fan of them, though. Lotteria is...not so good. Freshness burger and beckers, on the other hand...
  • Apparantly Buger King does have a new ad agency, and I'm guessing some of their creative types have used drugs in the past. Great stuff. I must say it makes me feel kind of funny when I actually like an ad. I'm not sure if they've come up with a really cool concept or if I'm becoming a mindless drone. Probably both.
  • The local movie theatre is playing the SuperSize Me movie. Their sign outside says "We're loving it!"