March 29, 2004

All things must change Like Aunt Jemima and other antiquated brand icons, Mr Brawny is getting a makeover. Out with the blond Mr 70s beefcake and in with tall, dark and handsome--with a little tenderness and cultural diversity thrown in. Here's an NPR story. And here are the new ads, if you were interested.
posted by pyrrthon1 20 years ago
  • Next think you know, they'll be changing Mrs. Butterworth to "Ms. Butterworth"- a slim no nonsense business professional.
  • Oh boy. I can't help but think of that lumberjack song when I see the two Mr Brawnys. And the print ads make it worse.... cue ad infinitum "I'm a lumberjack and I'm ok..."
  • The old one looks like a guy. The new one looks like a spokes-model.
  • I've only seen the 'Soap Opera' one and I have to say that I got a real strong 'gay, brawny-guy couple' vibe from it. It's just me, isn't it?
  • I've only seen the 'Soap Opera' one and I have to say that I got a real strong 'gay, brawny-guy couple' vibe from it. It's just me, isn't it? No, it's not.
  • Half a billion dollars ($US) spent on paper towel R&D. That's only the entire yearly GDP of Gibraltar. *jaw hangs slack in disbelief*
  • Two of my classmates put these Brawny ads together. I thought they worked well. Just once I'd like to see a real ad campaign for household cleaning products that targets men. Gibraltar is looking better and better, Goetter. They have monkeys too.
  • I would so use those towels! And, yeah, they speak English in 'What' and everything. That, and sunshine, and monkeys — we're there.