January 25, 2007

Jimi Soda Recognizing the opportunity for a high quality, all natural beverage line, delivered to consumers in a high-impact package that connects customers to a legendary entertainment icon and identity, Beverage Concepts secured the exclusive marketing and licensing rights to the Jimi Hendrix brand. Under the brand name Liquid Experience, Beverage Concepts will introduce a complete Jimi Hendrix line of specialty drinks that embody the rock-n-roll passion associated with this legendary musical performer. "Beverage Concepts is committed to providing in our beverage line the same level of excitement, undefined coolness, rock 'n roll feel and unprecedented taste that is synonymous with the Jimi Hendrix image," explained Beverage Concepts CEO Josh Glass. via J-Walk
posted by petebest 17 years ago
  • I just died a little inside.
  • 'Cuse me, while I sip this guy!
  • Distasteful to some Hendrix, who died from a mixture of sleeping pills and red wine, according to his biographer, is one of the most commercialized rock stars. "Are You Experienced" is also the question emblazoned on a diaper cover in the Hendrix-licensed line of baby clothing. There's also an authorized Hendrix Christmas ornament, air freshener and lava lamp. This irks some of his ardent fans, including bassist Michael Balzary — better known as Flea — of the Red Hot Chili Peppers, who are nominated for album of the year at the upcoming Grammy Awards. "To see his image and the beautiful feelings it has created during my lifetime cheapened by base advertising," Balzary said, "is very disappointing to me." Wow, I never knew Flea had a "real" name.
  • the Official(tm) Jimi Hendrix(tm) Online Store(sm)(tm) reading of this hyperlink constitute acceptance of the petebest hyperlink MoFi double secret consumer policy. No substitutions, processed in a facility with peanuts and/or shellfish
  • Why would you change your name from Balzary to Flea? Is it pronounced "Balls-are-ee?" Like there is nothing fun you can do with that name? I am going to register at nametraders.com to see if I can get that name from him. It's not like he's using it or anything.
  • I bet the soda tastes like vomit. Believe me, I feel worse about that line than you do.
  • What, Pepsi Blue is purple now?
  • Next: Janis Juice. The beverage for me. And Bobbie McGee.
  • *chugs a Bon Scott Scotch*
  • Josh Glass is a great American. This is just capitalism, kicking ass and taking names. Names like "Jimi." Got a problem, move to France, you freaking communist.
  • I'd check the label before drinking that and thinking about operating machinery; before you know it, ezy rider's gonna see some purple haze and start drifting into crosstown traffic at villanova junction, make an angel or two and suffer some manic depression through those long hot summer nights in the red house. And dont think of freedom with those guards all along the watchtower, my friend. Castles made of sand, indeed. By the way Jimi's estate holders have been trying to make whatever money they can off of his corpse for a long time now. Bravo.
  • Hey Joe, where you goin' with that soda in your hand? Hey Joe, I said, where you goin' with that soda in your hand? Alright, I'm going down to shoot my old lady, you know I caught her messin' 'round with another brand....
  • Nothing beats this square-shaped box.
  • Also: cheapened by bass advertising?
  • The problem with the Jimi soda is that you have to light it on fire before drinking it.
  • well i'll be damned. I think what this soda is saying is: "The Hell With Everything That Matters". Victory Gin, anyone?
  • Didn't Hendrix's family sell the dirt out of his grave when they moved his body? I seem to remember reading about that years ago. 'Cause if so, then this is, you know, not much in comparison to that. Not that it doesn't make me vomit in my mouth a little.
  • *goes all Pete-Townshend-at-Woodstock on TenaciousP, MCT*
  • Not that it doesn't make me vomit in my mouth a little. Oddly enough, that's one of the flavors.
  • > Also: cheapened by bass advertising? Cheapened by Bass advertising?
  • *adds IC to list, re-strings Les Paul*
  • What's really hysterical is that bit about "the same level of excitement, undefined coolness, rock 'n roll feel and unprecedented taste that is synonymous with the Jimi Hendrix image." It's sugar water, f'cryinoutloud. In a bottle. With a paper label. Wow, hold me back, I'm having a soda flashback...
  • There's so much brand in there, you wonder where they put the soda...
  • It's sugar water, f'cryinoutloud. In a bottle. With a paper label. It's a lifestyle statement. A claim about who you are. About what you stand for. About the passions that drive you. About your value as a human being. Without the worth that bleeds from it into you, you are nothing. A snorting, growling animal, without real language, without the ability to connect to your fellow man, wracked by primal fears, snorting and growling as foul-smelling fluids ooze to and fro within you.
  • From the front page of today's Wallpaper, in an article on new vodka brands: In 1997, Craig Dieffenbach sold SeattleOnline, an online city guide, for millions. Now the 45-year-old Seattle native is pouring some of those millions into his next venture: Hendrix Electric vodka, named after famed guitarist Jimi Hendrix. On Dec. 31, Mr. Dieffenbach stood on stage in the ballroom of a luxurious Aspen lodge, ringing in the new year with supermodel Heidi Klum and her singer husband Seal. As a spotlight projected a purple image of Jimi Hendrix onto the snow outside, the trio, with 750 guests, chanted the countdown to midnight. Later, guests took home mini bottles of the vodka and purple shot glasses. It was Mr. Dieffenbach's third party in Aspen that week [....] Mr. Dieffenbach, who declines to disclose how much he spent on the three Hendrix parties, says he intends to use video from the bases in promotional materials. "It was fantastic," he says. "It's unbelievable branding." There is more, but I'll spare y'all.