April 03, 2006

Most viral marketing schemes work as stealth; they trick you with something cute (branded) that people pass along to others, receiving nothing in return but perhaps a smile. This one is an in-your-face bribe in which the price drops (and becomes FREE) if mentioned on so many blogs by a certain time. Is this an advertising wave of the future? Is "viral marketing" just a dirty "word" or can your web site make good use of it in the future?

It is worth noting that if the company sets the time frame short enough they get lots of publicity and have to give away nothing. Maczot's ends at "11:59 on April 03, 2006" (no mention of AM or PM or what time zone they are talking about).

posted by mecurious 18 years ago
  • Yeah! hehe I saw that small print. Very funny stuff. Won't take off. People don't like being had, and consumer virtual riots have been known to occur on the internet. Cat + play + claws = u fig it out.
  • And yet the only songs people know are jingles.
  • Here I've always thought the term was "virile marketing".
  • I admit I didn't do so well in high school economics class, but isn't this one a them there pyramid schemes? petebest, if I could reclaim even half the brain cells that are now devoted to remembering ad jingles... I have three of them running concurrently in my head AS I TYPE.
  • Is one of them "Coke adds life, so every body wants, a little life! Coca-Cola! *blrblrpblpebrpbP!*" ??
  • Make that 4.
  • I'm having too much fun with this: http://www.oddcast.com/home/demos/tts/frameset.php?frame1=sptalk
  • So here's the plan: 1. Write a jingle. 2. Find a way to virally spread that jingle. 3. Profit!
  • *ignores*
  • Hey, I've been trying, but so far no takers. (Not even Wal-Mart.)
  • Tech: I believe the term is VILE marketing.