Bottled water actually tap water. Coca-Cola admits that its Dasani brand of bottled water is, in the UK, made from tap water in Kent. UK water groups are in arms over the implications for plain tap water, and, hopefully, consumers will be as well, since filtered tap water and filtered source water are different products and probably shouldn't be marketed as interchangeable. The interesting spin on this (not terribly well-reported) story is that it also broke in Canada in July, 2002. How is it that their other production facilities weren't questioned? What about the point made in the Canadian article - does this use of municipal water supplies tax the system, and how is Coke remunerating the city? And how did no one ever notice that an urban production facility would need to have their water brought in from an outside source?
I say not terribly well-reported because I couldn't find any mention of it on either the CNN or CBC website, only UK sites. A bit odd, since one would now wonder what water they use for their U.S. product.