The campaign repeatedly emphasizes that the diet is "fake" and that Dr. Angus, the purported creator, is "not a real doctor" - would it be funnier if they played it straight? I don't think this book would be funny except within the context of the current low-carb diet craze. At least it's better than most NaNoWriMo output.
The Angus Diet. Burger King is famous for its Subservient Chicken "viral" marketing campaign. But their advertisements for the new Angus Burger up the ante, with a 139 page advertisement ("book") which you can download or even apparently purchase as an actual hardcover.