Health insurers are paying facebook gamers virtual currency to oppose the US healthcare reform bill. Users of Facebook apps by Zynga (which include Farmville, CafeWorld, Mafia Wars, etc.) earn virtual currency to use in games by following links to various "special offers". Get Healthcare Reform Right offers virtual cash in return for completing a form which is sent to government representatives. Now, in response, Healthcare For America Now has countered with ads of its own.