March 28, 2004
All things must change Like Aunt Jemima and other antiquated brand icons, Mr Brawny is getting a makeover. Out with the blond Mr 70s beefcake and in with tall, dark and handsome--with a little tenderness and cultural diversity thrown in. Here's an NPR story. And here are the new ads, if you were interested.
Next think you know, they'll be changing Mrs. Butterworth to "Ms. Butterworth"- a slim no nonsense business professional.
Oh boy. I can't help but think of that lumberjack song when I see the two Mr Brawnys. And the print ads make it worse....
cue ad infinitum "I'm a lumberjack and I'm ok..."
The old one looks like a guy. The new one looks like a spokes-model.
I've only seen the 'Soap Opera' one and I have to say that I got a real strong 'gay, brawny-guy couple' vibe from it. It's just me, isn't it?
I've only seen the 'Soap Opera' one and I have to say that I got a real strong 'gay, brawny-guy couple' vibe from it. It's just me, isn't it?
No, it's not.
Half a billion dollars ($US) spent on paper towel R&D. That's only the entire yearly GDP of Gibraltar. *jaw hangs slack in disbelief*
Two of my classmates put these Brawny ads together. I thought they worked well. Just once I'd like to see a real ad campaign for household cleaning products that targets men.
Gibraltar is looking better and better, Goetter. They have monkeys too.
I would so use those towels!
And, yeah, they speak English in 'What' and everything. That, and sunshine, and monkeys — we're there.
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